One Free Childrens Book or Toy for Every Child at the Salvation Army Store

Hundreds of Salvation Army charity stores are all set to give away free childrens books and toys as part of our Christmas campaign this year.
Through our 250 Salvation Army charity shops and donation centres which we operate on behalf of our parent charity, we will invite families to pick one free childrens book or toy per child as part of the campaign Were here. Spreading Christmas joy, one gift at a time.
Garry Smith, Director of Mission at Salvation Army Trading Company (SATCoL), said:
For many families, the cost of Christmas can feel overwhelming. Through our Free Book or Toy for Every Child offer, were helping families create special moments while easing some of the strain many are experiencing during this expensive time of year. We want to ensure that children can enjoy the wonder of Christmas and that families know their local Salvation Army charity shop is here to support them.
Salvation Army shops operated by SATCoL will run the offer from 1st December for one week. Families and guardians can simply pop along to their nearest store and pick a childrens book or toy. This new offer will add to the thousands of gifts distributed by The Salvation Armys Christmas Present Appeal. Last year, the charity shared more than 74,000 gifts across the UK and Ireland, bringing hope and support to people facing hardship.
Nicola Crawford, Director of Retail at SATCoL, said:
Thanks to the generosity of our donors, we have an abundance of childrens books and toys available in our charity shops this Christmas. Every donation represents someone wanting to help others. Its a reminder that, when communities come together, we can help ensure more children experience the kindness of others and the joy of receiving something special.
You can find your nearest participating charity shop or donation centre here:
Find Us – Salvation Army