ASDA Summer Hot Honey & Habanero Chilli Red Leicester Burger Melts 100g – in store Wrexham

I visited Asda in Wrexham today. It has a shelf reduction in their cheese department for these Asda Summer Hot Honey & Chilli Cheese Slices 100g – the price is reduced to £0.50 from £1.00 – in store only.
Might be part of a National clearance.