Amazon Fire TV Stick 4K (newest gen), simple 4K streaming, new Fire TV Remote

New version just recently launched. Launch price £32.99, going up to £69.99 on October 14th, and nope this one is not powered by Android.
Give new life to your TV Fire TV Stick 4K enhances your TV with endless entertainment, fast performance and Alexa intelligence, plus a new Fire TV Remote and Wi-Fi 6 support.
Watch in vivid 4K with HDR10 Make the most of your 4K TVs picture quality. Youll see rich colours, deep contrast and sharp details, whether its a stunning nature doc or your favourite rom-com.
Easier than ever to set up plug into a TVs HDMI port to stream anywhere. With direct power, its powered by the TV (no wall adapter necessary).
All-new Fire TV Remote enjoy an intuitive layout with TV power/volume controls. Search with the navigation ring and jump to specific scenes. Dedicated buttons for the shortcut panel, Fire TV experience menu and Live TV get you there in one click.