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**Price and promotions are accurate at the time of posting but can change or expire at anytime.**
The Holiday Helpers Bundle is a budget-friendly family food promotion launched by UK supermarket Iceland Foods. Running from Saturday, 15 August to Friday, 21 August 2026, the campaign aims to ease financial pressure on parents feeding children during the summer school holidays.
The bundle, lets you select 27 products from popular brands and fresh essentials, saving up to £27 compared to buying items individually.
Included Brands & Groceries
You can mix and match from a wide selection of frozen, fresh, and cupboard staples:
Main Meals: Goodfellas, Birds Eye, Aunt Bessies, Heinz.
Breakfast & Dairy: Kelloggs, Muller, Activia, Cravendale.
Bakery: Warburtons.
Fresh Fruit: Strawberries, grapes, raspberries, blueberries.
Desserts: Magnum, Twister ice creams.
Bonus Entry
All customers who place an online order for these bundles during the promotional week are automatically entered into a draw to win a £300 Parkdean Resorts holiday voucher.
