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Choose TRESemmé Curl Activator Shampoo for up to 72h curl elasticity and definition. Powered by Salon Grade OleoLipid Tech, this sulphate-free formula gently cleanses and intensely moisturises curls to restore softness and enhance bounce with lightweight control. For defined, frizz-reduced curls, apply a generous amount of shampoo to wet hair. Gently massage the scalp with your fingertips to work into a lather, then rinse thoroughly. For best results, follow with TRESemmé Curl Activator Conditi

