Twix Caramel & Milk Chocolate Fingers Biscuit Snack Bars Large Multipack 16x20g (£2.57 S&S)
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Twix Caramel & Milk Chocolate Fingers Biscuit Snack Bars Large Multipack 16x20g
Invented in 1967 at the Mars factory in Slough, United Kingdom, Twix was originally known as Raider in mainland Europe. The name Twix is a portmanteau of twin biscuits. It was introduced to the US in 1979 and is famous for its iconic Left Twix vs. Right Twix ad campaign.
The Raider Rebrand (1991): Mars initiated a major campaign to unify the European and US markets. The European Raider name was dropped, and it was rebranded as Twix. The change sparked some cultural backlash in Europe, particularly in Germany, where Raider had a fiercely loyal following.
The Left vs. Right Rivalry (2012): Mars launched the famous Pick a Side marketing campaign. It introduced a fictional backstory about two feuding brothers, Earl and Seamus, who created two different versions of the bar. This led to distinct Left Twix and Right Twix packaging in 2017, even though both bars are identical in composition.
