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Was £549
Available in Charcoal Silver: lcegroup.co.uk/Newtml
and Black: lcegroup.co.uk/Newtml
Half the Size, Twice the Story
1-inch Vertical-Orientated Sensor
17.74 megapixels / Full HD Video
3:4 Aspect Ratio Rear LCD
32mm F2.8 Equivelant Lens
Opticial Viewfinder
2-in-1 Mode in Camera
13 Film Simulations
Lightweight only 240g
Experience a fresh take on photography with the FUJIFILM X half – a compact digital camera inspired by classic half-frame film models, and now part of the renowned X Series. Weighing just 240g and available in three stylish colourways, the X half blends timeless design with innovative features that invite creativity and storytelling in every shot.
Crafted with vertical shooting in mind, the X half features a distinctive 3:4 aspect ratio rear LCD monitor and an optical viewfinder that encourages smartphone-style framing in a classic body. Its intuitive touch controls and thoughtfully designed layout make capturing stills and videos feel natural, spontaneous, and fun – wherever you are.
At the heart of the camera is a 1-inch back-illuminated sensor paired with a 32mm F2.8 prime lens (35mm equivalent), echoing the familiar field of view of Fujifilms QuickSnap one-time-use camera. The result is crisp, vibrant imagery in a format that feels both nostalgic and entirely new.
With the new Film Camera Mode, the X half simulates the thrill of analogue photography in a digital age. Choose your film simulation and number of shots, then wind the top-mounted frame advance lever after each capture – just like film. Theres no image review until the roll is finished, bringing back the anticipation of waiting to see your photos.
Film lovers will also appreciate the 13 built-in Film Simulations, including the beautifully nuanced REALA ACE, as well as the addition of three new filters – Light Leak, Halation, and Expired Film – each designed to evoke the distinct mood of vintage film photography. The Grain Effect enhances this further, lending a tactile, timeless texture to your images.
The X half doesnt just shoot – it tells stories. The in-camera 2-in-1 feature allows you to combine vertical stills and video clips with a simple flick of the frame lever. Want even more creative control The new dedicated X half app lets you curate your favourites, edit layouts, and even customise dividing lines to craft unique split images, ready to share or print.
Speaking of sharing, the X half connects seamlessly to your smartphone via Bluetooth. Transfer photos and videos with ease, upload directly to social media, or print cherished moments using an instax Link series printer. The app even makes it possible to enjoy your work as a digital gallery, create contact sheets after digital development, and order personalised photo products.
With its lightweight build, nostalgic design, and an array of creative tools, the FUJIFILM X half brings the joy of photography to everyone. Whether youre capturing fleeting moments, telling visual stories, or exploring the look and feel of film – this little camera invites you to see the world differently.
